Following is the link to my final power point presentation. This was an interesting project for an area in which I lived. I lived and worked on the Presidio of San Francisco and am very familiar with potential new store locations and existing store locations. Better Books and the sales data was ficticious; however, the demographics came from 2003 Census Data.
I would have liked to delve more into the marketing analysis of this project, e.g. which demographics most affect sales, how to interpret sales figures but just didn't have any more time.
Better Books Site Selection Presentation
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